Re-branding a business insights
company as they evolve into a
new phase, growing their offering
Re-branding a business insights company as they evolve into a new phase, growing their offering
Sporting Edge
Sporting Edge
The winning mindset for business
The winning mindset for business
A new logo to showcase Sporting Edge's unique
library of insights
A new logo to showcase Sporting Edge's unique
library of insights
Sporting Edge has a vast library of insights from successful professionals covering elite sport, business, academia, the military and performing arts. These can all be accessed by becoming a member of the Mindset Toolkit which is a proactive coaching tool to inspire individuals, leaders and teams to think and act differently. It equips people at every level with the confidence, resilience and focus they need to thrive. Our challenge was to create a digital environment that could explain the benefits and showcase the insights.
Sporting Edge has a vast library of insights from successful professionals covering elite sport, business, academia, the military and performing arts. These can all be accessed by becoming a member of the Mindset Toolkit which is a proactive coaching tool to inspire individuals, leaders and teams to think and act differently. It equips people at every level with the confidence, resilience and focus they need to thrive. Our challenge was to create a digital environment that could explain the benefits and showcase the insights.
Social post templates
The wordmark incorporates the play icon referencing the insights and the action of getting started
The wordmark incorporates
the play icon referencing the insights and the action of getting started
Sporting Edge Colour palette
The original colours were evolved to create a palette that would work well within the new brand to create a corporate look with references to neuroscience and sport.
The original colours were evolved to create a palette that would work well within the new brand to create a corporate look with references to neuroscience and sport.
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