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Amy Lay

Amy Lay

Amy Lay

‘Reversible’ poems dramatising the turning point many experience at Christmas time when domestic abuse rises by 33%.

When things turn

Refuge

‘Reversible’ poems dramatising the turning point many experience at Christmas time when domestic abuse rises by 33%.

When things turn

Refuge

‘Reversible’ poems dramatising the turning point many experience at Christmas time when domestic abuse rises by 33%.

When things turn

Refuge

Running across OOH, radio, press, mobile, cinema, TV, direct and interactive online film, the poems offered vulnerable women someone to turn to.

Highlighting the rise in domestic abuse at Christmas

A collection of reversible poems that tell opposing stories depending on which way they are read. When reading from the top they tell tales of strong loving relationships. But the opposing reality is told when read from the bottom up. The campaign highlights the reality of coercion, control, abuse and violence.

Highlighting the rise in domestic abuse at Christmas

A collection of reversible poems that tell opposing stories depending on which way they are read. When reading from the top they tell tales of strong loving relationships. But the opposing reality is told when read from the bottom up. The campaign highlights the reality of coercion, control, abuse and violence.

Highlighting the rise in domestic abuse at Christmas

A collection of reversible poems that tell opposing stories depending on which way they are read. When reading from the top they tell tales of strong loving relationships. But the opposing reality is told when read from the bottom up. The campaign highlights the reality of coercion, control, abuse and violence.

Letterpress printed

Each poem was set in Monotype Modern lead type and printed on soft cotton paper to give a strong impression.  Set in a minimal style, left-aligned gave maximum impact to the powerful poetry.

Moveable letterpress type set on a composing stick 
Set moveable type
New cast logo block at type high
Colour matching the logo

Amy Lay