Transforming traditional
shooting paintings into
something more unexpected
Transforming traditional
shooting paintings into
something more unexpected
Clay's
Clay's
Virtual clay target shooting
Virtual clay target shooting
Have a blast in Moorgate at Clays
Have a blast in Moorgate at Clays
Shoot down to Clays bar for a banging night!! – ‘indoor clay target shooting, fabulous cocktails and insanely good food’. Clays brings all the fun of clay target shooting out of the country into the heart of the city with interactive Clay targeting on mammoth 4K screens. Couple that with fantastic food and lovingly crafted cocktails. What a blast!
Thinc. set out to create a launch campaign for the new Clays Moorgate bar. A campaign that was as crafted as a Clays’ cocktail and as fun as a Clays’ night!
The campaign was inspired by the unique Clays shooting experience; a modern, accessible and insanely fun alternative to the traditional Clay shooting we all know. We took traditional shooting imagery and reimagined them just like a Clays night.
Shoot down to Clays bar for a banging night!! – ‘indoor clay target shooting, fabulous cocktails and insanely good food’. Clays brings all the fun of clay target shooting out of the country into the heart of the city with interactive Clay targeting on mammoth 4K screens. Couple that with fantastic food and lovingly crafted cocktails. What a blast!
Thinc. set out to create a launch campaign for the new Clays Moorgate bar. A campaign that was as crafted as a Clays’ cocktail and as fun as a Clays’ night!
The campaign was inspired by the unique Clays shooting experience; a modern, accessible and insanely fun alternative to the traditional Clay shooting we all know. We took traditional shooting imagery and reimagined them just like a Clays night.
The brush lettering was created with a large old brush and black ink to create spontaneous lettering across the paintings and to create a visual texture in contrast to the precise logo.
The brush lettering was created with a large old brush and black ink to create spontaneous lettering across the paintings and to create a visual texture in contrast to the precise logo.
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