An identity update for Bolton based motorcycle company
that creates beautifully engineered bikes that deliver an
unadulterated riding experience
An identity refresh for Bolton based motorcycle company that creates beautifully engineered bikes that deliver an unadulterated riding experience
An identity refresh for Bolton based motorcycle company that creates beautifully engineered bikes that deliver an unadulterated riding experience
CCM Motorcycles
CCM Motorcycles
Engineering Fun Since '71
Engineering Fun Since '71
CCM's updated logo used as part of the updated identity.
CCM's updated logo used as part of the updated identity.
CCM are an established British company keen to preserve their heritage whilst also harnessing a revitalised brand that would drive them forward, CCM never stray from the soul of motorcycling and the essence of a motorcycle that fires the emotion in every interaction. Beauty, soul, feel and purpose have never been netter defined in a motorcycle.
An updated and refined brandmark stays true to its past, update and adjusted to work harder in small space ad digital use. Ready for the new journey of CCM Motorcycles.
CCM are an established British company keen to preserve their heritage whilst also harnessing a revitalised brand that would drive them forward, CCM never stray from the soul of motorcycling and the essence of a motorcycle that fires the emotion in every interaction. Beauty, soul, feel and purpose have never been netter defined in a motorcycle.
An updated and refined brandmark stays true to its past, update and adjusted to work harder in small space ad digital use. Ready for the new journey of CCM Motorcycles.
New logo angles to integrate with new brand assets
CCM's updated logo positioned on the bikes
A graphic device of three diagonal shapes brings the brand together and gives ownership to photography and advertising both on and offline.
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